Tuesday, February 18, 2014

Toy Fair 2014: Disney Consumer Products Unveiled

DISNEY CONSUMER PRODUCTS READY TO CAPTURE BOYS’ IMAGINATIONS AND DOMINATE TOY AISLES IN 2014

Marvel has shared with Comic Frontline news and images from The 2014 American International Toy Fair. The action-packed event at American International Toy Fair featured special appearances by Dane Cook, Freddie Prinze, Jr. and Andrew Garfield showcasing an impressive line of toys from Disney’s Planes: Fire & Rescue, Star Wars Rebels™, Marvel’s Guardians of the Galaxy and The Amazing Spider-Man 2.

NEW YORK — February 18, 2013 — During an action-packed event on Monday, February 17, at the 2014 American International Toy Fair, Disney Consumer Products unveiled its dynamic product lines that will dominate boys toy aisles this year with offerings inspired by highly anticipated content: Disney’s Planes: Fire & Rescue, Star Wars Rebels, Marvel’s Guardians of the Galaxy and The Amazing Spider-Man 2 from Sony Pictures Entertainment and inspired by Marvel’s iconic web-slinger. Special guests Dane Cook, voice of “Dusty Crophopper” in Planes: Fire & Rescue, Freddie Prinze, Jr., voice of “Kanan” in Star Wars Rebels, and Andrew Garfield and Jorge Vega of Amazing Spider-Man 2 introduced content that debuted exclusively at the event and revealed never-before-seen toys to retailers, toy and industry influencers. Chris Pratt of Marvel’s Guardians of the Galaxy made a special appearance via video to share his excitement about how his character’s stories are being brought to life through the action packed Guardians toy line.
Disney Consumer Products is firing on all cylinders across our diverse franchise portfolio, and at this year’s Toy Fair we’re building off a successful 2013 to showcase the best of our new and storied properties that will heat up toy aisles in 2014. We’re excited to see these four properties take off at retail as we know these innovative products will resonate with kids and fans who want to create their own heroic stories.”
— Josh Silverman, Executive Vice President, 
Global Licensing at Disney Consumer Products 

Disney Consumer Products, the world’s leading licensor of entertainment properties,  understands how kids today play, and is working with best-in-class licensees such as Hasbro, Huffy, JAKKS Pacific, Just Play, LEGO, Mattel, Thinkway and more to deliver character-driven, storytelling-infused toys across play patterns. From classic action figures and vehicles, to expertly crafted playsets and creative technology-infused products, this epic lineup encourages kids of all ages to recreate key moments from these properties and imagine new ones.



Planes: Fire & Rescue
Planes: Fire & Rescue is a new high flying comedy-adventure that debuts a dynamic new crew of elite firefighting aircraft that will fly into theatres in 3D July 18, 2014. Products take flight at mass retail starting in June.

Planes: Fire & Rescue Fire Blastin’ Dusty 
Licensee: Mattel 
MSRP: $49.99 
Retailers: Mass 
Available: June 2014
Help world famous air racer Dusty Crophopper save the day and put out the blaze by scooping up “water” balls and racing to the rescue. Take aim, pull the lever and shoot the “water” balls at the “fire” targets to take them out. Comes with multiple targets and “water” balls that store in plane pontoons. Realistic sounds and phrases triggered by Smart Sound technology to enhance the play.


 Planes: Fire & Rescue Action Shifters Burning Bridge Rescue 
Licensee: Mattel 
MSRP: $34.99 
Retailers: Mass 
Available: June 2014
The Planes: Fire and Rescue Action Shifters Burning Bridge Rescue allows you to play out the most exciting adventure from the film: putting out the fire! The track set plays up a key moment in the film where Dusty has his spirit tested. Can he fight a ferocious fire on the bridge and save his buddies from danger? Re-create this exact, epic moment by launching Dusty using the Action Shifter to send him through the set, first “scooping up the water” and then taking out the flames on the bridge!


Planes: Fire & Rescue Hydro Wheels 
Licensee: Mattel 
MSRP: $5.99 each 
Retailers: Mass 
Available: June 2014
Recreate your favorite moments from Planes: Fire and Rescue on land or sea with Dusty, Blade, Windlifter and Dipper Hydro Wheels figures! Create hours of water play with the simple “pull-back” technology; pull them back, let them go, and watch the figures drive on water!


Planes: Fire & Rescue Diecast 

Licensee: Mattel 
MSRP: $6.99 each 
Retailers: Mass 
Available: Beginning June 2014
Planes: Fire and Rescue Diecast allows kids to collect all of their favorite characters from the world of Planes and create their own adventures. The Planes: Fire and Rescue diecast line will launch 16 characters with a variety of vehicle types ranging from planes and ground vehicles to smoke jumpers.









U-Command Fire & Rescue Blade Ranger 
Licensee: Thinkway 
MSRP: $59.99 
Retailers: Mass 
Available: August 2014

The infrared deluxe RC helicopter features Blade Ranger’s voice and phrases from the film with movable eyes, mouth and propeller that creates engine sounds and flight effects! Control Blade Ranger's movements with the joysticks on the wireless remote or use the control buttons to maneuver forward, reverse, left or right. Send instant commands or preprogrammed actions to Blade Ranger via the infrared remote control and your commands will be carried out!




Star Wars Rebels
The animated television series Star Wars Rebels introduces a new audience to the epic generational franchise with all-new exciting, action-packed adventures that will release in the fall of 2014 on Disney XD. Beginning in February, fans will be able to find exclusive and licensed Star Wars products in Disney Store locations and on disneystore.com, with  Star Wars Rebels items arriving this fall; all other Star Wars Rebels  inspired products will be at mass retailers in September.


Star Wars Rebels The Ghost 
Licensee: LEGO 
MSRP: $79.99 
Retailers: Mass 
Available: August 2014 
Get ready to battle the Empire with the Rebel heroes’ awesome starship – The Ghost – as seen in the thrilling Star Wars Rebels animated TV series! Stay on course with Rebel minifigures in the two cockpits and put Zeb on patrol in the 360-degree rotating gun turret. The ship has plenty of weaponry on board with 2 spring-loaded shooters, storage for a spare missile and a Lightsaber. In an emergency, hurry to the escape pods and eject! Includes 5 never-before-seen minifigures with assorted weapons.


Star Wars Rebels Phantom Ship 
Licensee: LEGO 
MSRP: $24.99 
Retailers: Mass 
Available: August 2014 
Join the Rebel resistance against the evil Empire in the Phantom attack shuttle, as seen in the exciting Star Wars Rebels animated TV series! Place young Rebel hero Ezra in the detachable cockpit and store his cadet helmet and blaster in the cargo hold. Fit Ezra’s Droid companion Chopper in the back, close the roof, unfold the wings for flight mode and launch into battle. Fire the 2-way spring-loaded shooter to repel attacks from the front or the rear. Includes an Ezra minifigure with a weapon and accessory, plus a Chopper figure.


Star Wars Rebels Inquisitor Lightsaber 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass, Disney Store and DisneyStore.com 
Available: Fall 2014 
The signature weapon of the Inquisitor, the fearsome new villain from the new animated series Star Wars Rebels, comes to life in toy form! The Inquisitor Light Saber allows kids to choose which way they duel their opponents with three ways to play! Start the battle with a single blade, and then attach the second blade to the special hilt for three feet of double-bladed power. And, for the first time ever, launch the Force Disc for a long distance strike!


Star Wars Command Battle and Versus Packs 
Licensee: Hasbro 
MSRP: $4.99-9.99 each 
Retailers: 
Battle Packs: Mass and Disney Store 
Versus Packs: Mass 
Available: Fall 2014 
The battle is in kids’ hands with Star Wars Command Battle and Versus Packs! The Star Wars Command Battle Packs feature nine permanently posed and collectible-sized figures —eight soldiers and one specially detailed General. The Star Wars Command Versus Packs feature eight soldiers, two specially detailed Generals and two vehicles on stands for kids to pit against their friends in epic battles!

Star Wars Command Millennium Falcon Set 
Licensee: Hasbro 
MSRP: $29.99 
Retailers: Mass 
Available: Fall 2014 
Take command of one of the greatest battles in Star Wars history! Star Wars Command allows kids to pit huge armies of collectible-sized figures and vehicles against each other to determine the fate of the galaxy! The Star Wars Command Millennium Falcon features one of the most iconic vehicles in the Star Wars universe, plus two armies for everything kids need to stage an epic battle right out of the box! Kids can pull back the Millennium Falcon and see it race forward then blast into battle at hyper speed! Set also comes with 24 permanently posed and collectible-sized figures which include 22 soldiers, two specially detailed Generals, six vehicles on stands and two special Strikers that kids can rev up and launch into battle!


Star Wars Rebels Command Star Destroyer Set 
Licensee: Hasbro 
MSRP: $59.99 
Retailers: Mass, Disney Store and DisneyStore.com 
Available: Fall 2014 
The Star Wars Command Star Destroyer Set allows kids to pit huge armies of micro-figures and vehicles against each other for the fate of the galaxy! Put on the Command Controller and control the flagship of the evil galactic empire with the power of the force! Send the star destroyer backwards or forwards, then unleash up to 4 Energy Blast balls to devastate your opponent’s army! Also comes with eight permanently posed and collectible-sized figures —six soldiers and two specially-detailed Generals.


Marvel’s Guardians of the Galaxy
The action-packed space adventure Marvel’s Guardians of the Galaxy unveils a ragtag group of heroes on a quest to save the cosmos on August 1, 2014. Fans can find products inspired by the film in mass retailers starting in July.


Marvel’s Guardians of the Galaxy Star-Lord Quad Blaster 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: July 2014 
Create your own epic space adventure with the Star-Lord Quad Blaster! Lead the galaxy’s newest team of Super Heroes with the blaster based on Star-Lord’s signature weapon in the film. The Quad Blaster expands to reveal double blasters and fires four included NERF darts.




Marvel’s Guardians of the Galaxy Star-Lord Role Play Set 
Licensee: Hasbro 
MSRP: $14.99 
Retailers: Mass 
Available: July 2014 
Kids can pretend to be the leader of the galaxy’s newest team of Super Heroes with this role-play set based on the 2014 film Marvel’s Guardians of the Galaxy! This set includes a role-play mask and blaster based on Star-Lord’s signature accessories in the film. The blaster even fires two included NERF darts up to 40 feet!


Marvel’s Guardians of the Galaxy Rocket Raccoon Action Mask 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: July 2014
Transform into the breakout character of Marvel’s 2014 film Guardians of the Galaxy with the Rocket Raccoon Action Mask. Enhance the role-play experience by making the mask’s mouth, eyebrows and ears move for fun with the galaxy’s fiercest and funniest raccoon!


Marvel’s Guardians of the Galaxy Battle FX Star-Lord Action Figure 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: July 2014
The leader of Marvel’s new super-team is geared up for battle in this 12-inch scale electronic figure! Star-Lord is ready to lead Marvel’s Guardians of the Galaxy with a light-up mask, authentic movie voice and sound effects, signature battle blasters and accessories.




Marvel’s Guardians of the Galaxy Battle Gear 2-Pack Action Figures 
Licensee: Hasbro 
MSRP: $5.99 each 
Retailers: Mass 
Available: July 2014
Recreate the excitement of the film Marvel’s Guardians of the Galaxy with these 2-packs of 2.5-inch scale, mini-action figures inspired by the characters in the film. The 2-packs feature the film’s signature Super Heroes and villains, plus an assortment of customizable battle gear weapons! All of the figures are compatible with the Marvel’s Guardians of the Galaxy spacecraft vehicles, sold separately. There are five two-packs to collect, each sold separately.











Marvel’s Guardians of the Galaxy Spacecraft Assortment 
Licensee: Hasbro 
MSRP: $14.99 each 
Retailers: Mass 
Available: July 2014 
Blast off into adventure with Marvel’s newest band of Super Heroes with the exciting vehicles based on spacecrafts from the film. Each Pursuit Spacecraft features a surprise reveal battle mode and comes with a 2.5-inch scale pilot figure from the film. The Pursuit Spacecraft assorted ships are also compatible with all the 2.5-inch scale figures in the Battle Gear 2-Pack line (sold separately).


The Amazing Spider-Man 2 by Sony Pictures Entertainment
The Amazing Spider-Man 2 follows Marvel’s iconic Super Hero Spider-Man as his greatest battle begins as the new film hits theaters in the US on May 2, 2014. Products for web-slinging kids and fans of all ages will be available at mass retailers in April.


The Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure 
Licensee: Hasbro 
MSRP: $29.99 
Retailers: Mass 
Available: Fall 2014 
Kids will have a blast slinging webs and defeating villains just like their favorite masked hero with the Giant Web Slinging Spider-Man! The amazing, 14-inch scale figure blasts either Spidey Shot Web Fluid or water by activating the button on Spidey’s back. Figure includes water canister and one 3.8-ounce can of Spidey Shot Web Fluid.



The Amazing Spider-Man 2 Spiral Blast Web Shooter 
Licensee: Hasbro 
MSRP: $29.99 
Retailers: Mass 
Available: Fall 2014
Kids can sling webs in two different ways with the wrist-mounted Spiral Blast Web Shooter. Blast Spidey Shot Web Fluid in either a straight line or in an amazing spiral pattern! Includes water canister and one 3.8-ounce can of Spidey Shot Web Fluid.


The Amazing Spider-Man 2 Spider Vision Electronic Mask 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: Spring 2014 
The Spider Vision Electronic Mask lets kids pretend to have Spider-Man’s superhero Spidey sense and spot villains using the innovative Mircoprism fire vision technology. Includes two discs that illuminate once activated by the Spider Vision Electronic Mask.





The Amazing Spider-Man 2 Legends Infinite Series Action Figures 
Licensee: Hasbro 
MSRP: $19.99 each 
Retailers: Mass 
Available: Spring 2014 
Kids and fans can collect their favorite The Amazing Spider-Man 2 characters in this Infinite Series Legends assortment. The impressive six-inch scale figures feature detailed articulation, sculpting and deco. Figures include Amazing Spider-Man and Electro from The Amazing Spider-Man 2, and Superior Spider-Man, Carnage, Beetle and Black Cat from the comics. Collect all figures in the set to build your own Marvel Legends action figure.


The Amazing Spider-Man 2 Spider Strike Triple Strike Cruiser 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: Spring 2014
Re-create the excitement of The Amazing Spider-Man 2 film with the amazing three-in-one vehicle! The Amazing Spider-Man 2 Spider Strike Triple Strike Cruiser comes with a 3.75-inch Spider-Man action figure that can ride in any of the vehicle’s three modes: Cruiser, Spider Racer and Web Glider!



The Amazing Spider-Man 2 Motorized Spider Force Web Blaster 
Licensee: Hasbro 
MSRP: $19.99 
Retailers: Mass 
Available: Spring 2014
Kids can pretend to sling webs just like their favorite web-slinging super hero with the wrist-mounted Motorized Spider Force Web Blaster. Fire foam discs up to 20 feet with rapid speed like Spidey. Each Motorized Spider Force Web Blaster comes with 10 NERF foam discs.


The Amazing Spider-Man 2 Hot Wheels Speed Circuit Showdown Spider-Man vs. Electro 
Licensee: Mattel 
MSRP: $29.99 
Retailers: Mass 
Available: Spring 2014
Electro is jolting the city with his high-voltage power! Help Spider-Man capture him in his web trap before it’s too late! The Speed Circuit track set allows continuous play with the motorized booster and Spidey’s car-catching web trap.

Let us know in the comments what you think of this 2014 American International Toy Fair  Disney Consumer Products Announcement and don't forget to follow us on Twitter for the latest Previews, Reviews, News and Interviews!

All images are courtesy of Marvel Entertainment




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