'Marvel's The Inhumans' Coming to IMAX & ABC in 2017
Version of first 2 episodes of new ABC series to premiere
exclusively in IMAX® theatres for two-week window!
IMAX Corp. (NYSE: IMAX), Marvel Television, a unit of Marvel Entertainment, and Disney|ABC Television Group today announced an innovative agreement to exclusively premiere the new ABC series Marvel’s The Inhumans in IMAX commercial theatres, marking the first time a live-action television series has debuted in this manner.
Under the agreement, a version of the first two episodes of Marvel Television’s new series Marvel’s The Inhumans--produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras--will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017. ABC plans to then premiere the weekly series in fall, with additional exclusive content that can only be seen on the network.
“This unprecedented alliance represents a bold, innovative approach to launching great TV content for a worldwide audience. It highlights Disney|ABC’s unrelenting commitment to finding new and creative ways to showcasing our very best programming and increasing global engagement and reach.”
- Ben Sherwood, Co-Chairman, Disney Media Networks
and President, Disney|ABC Television Group
“This first-of-its-kind multi-platform production, distribution and marketing agreement brings together Marvel Television’s unique brand of entertainment, ABC’s unparalleled audience and IMAX’s brand and global fanboy demographic. It also takes our decades-long relationship with The Walt Disney Company to a whole new level, jointly breaking new ground in the industry. We are confident our exhibition partners will be excited to work with us on this innovative launch of a series across the IMAX network.”
- Rich Gelfond, IMAX CEO
“We're happy to see this unique deal come together, working with our partners. In an ever-changing world of distribution and consumption, it’s very exciting to be part of a groundbreaking initiative that takes us to the forefront of this evolution.”
- Dan Buckley, President, Marvel Television, Publishing & Brand
This deal also provides audiences with high-quality, compelling entertainment options during what have traditionally been lulls in the summer blockbuster season. These IMAX audiences also tend to have high engagement and positive response to comic book fare.
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